Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
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Within our quest for the lightest bottle probable, we took our vision to a staff of specialist glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization with out compromising toughness.
This new, lightweight bottle is actually a issue of exquisite magnificence; but extra importantly, it demonstrates what is possible With regards to lightweighting glass. We'll proceed making use of these learnings across our assortment, using a lot more progressive strides as we look to the future of Scotch.”
In line with our investigation, Additionally it is believed to generally be the earth’s lightest 70cl Scotch Whisky glass bottle ever released to current market.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a exam-and-discover model, planning and Checking out without limitation and imagining what the future of lightweight luxury packaging could carry.
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From peaty whisky to fruity whisky, lean on our expert insights to find the complete wide range and character of different whisky flavours.
In conjunction with external glass makers, the manufacturer rethought all areas of how the bottle is made, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for The 1st time at any time, meant reforming the enduring Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra is definitely the manufacturer’s lightest 70cl Scotch whisky glass bottle to date and to the very best in the brand name’s information and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look normally takes bold strides and dares to experiment using a recognised paradigm of luxury.
Liquid Light enveloped visitors in a mesmerizing click here interaction of light and shadow, with shifting light-weight passing as a result of glass varieties and projecting classy patterns on to white walls.
Having said that, the technologies does not yet exist to roll out the Ultra bottle permanently. Diageo hopes that this will transform, and it has presently been granted a patent to carry on enhancement.
Five years ago, Johnnie Walker set out with a certain ambition; to maneuver the spirits marketplace forward. Obtaining recognized that numerous luxurious types were heading in a new way – ‘fragile’, in lieu of ‘weighty’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all inside the title of development.
“We took our vision to the workforce of pro glassmakers and all over a five year exam-and-understand method gradually discovered how to build classy, light-weight glass. The specialized issues that lightweighting offers led us to include numerous style and design and production specifications that we could not have envisaged At first of our journey; with the need of the tear fall condition which Now we have moulded to nonetheless mimic the iconic sq. sort of Johnnie Walker bottles, to your addition of a protecting cage to allow for any spherical base, as well as the hand-creating and filling of each and every unique bottle to stay away from damages in generation.”
“As opposed to keep this new understanding near to our upper body, we’re excited to be offering a royalty-absolutely free licence to our granted UK patent to the earth.
The expose of Johnnie Walker Blue Label Ultra signals the model’s determination to innovation, with hopes that the bottom-breaking design and style could encourage the more magnificent, lightweight, and small-carbon whisky bottles of tomorrow.
Indeed—this collectible edition is usually ordered online and delivered securely for your door with signature confirmation.
Liquid Light enveloped website visitors in a very mesmerizing interplay of light and shadow, with shifting mild passing by means of glass kinds and projecting tasteful styles onto white walls.
Together with this, for The 1st time in Diageo’s record, a license to our patent for gentle-body weight glass beverage containers might be made available over a royalty-absolutely free basis to all as a way to encourage development in the broader sector.